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Online shopping cart Fifty-five percent of consumers would be interested in buying a hypothetical insurance product from Amazon over traditional insurance carriers. (Photo: Shutterstock)

The popularity of online shopping has soared during the pandemic. Now many consumers would consider purchasing insurance at some of the same the places where they buy clothes, books or groceries, according to survey data from Breeze.

Tech companies are pouring money into what is known as “insurtech.” CB Insights estimates that global investments reached $10.5 billion through the third quarter of 2021, which was 48% higher than 2020′s year-end total.

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