1. Embrace innovation

Providing a digital environment where a provider and patient can interact, including with interactive and asynchronous texting, does work. In this new digital environment, patients and therapists no longer need to meet face-to-face. Younger and work-from-home audiences actively seek these types of services, rather than the more conventional in-person therapy appointments. Using technology, many digital health solutions are scaling their providers' ability by optimizing their time and cutting out unnecessary admin work. Don't dismiss these approaches; they work. Most importantly, if you continue to view coverage through the pre-pandemic lens of physical appointments, these new innovations will not be embraced and the same problem will continue to impact us all.

Likewise, challenge the status quo with your health plans and providers to force innovation to be embraced. Many patients no longer want face-to-face sessions. They'd prefer flexibility and convenience in the comfort of their own home. By offering these more flexible schedules for employees and members, you will be expanding your employee benefits towards their needs. Cigna and Aetna are just a few of the health plans that are expanding their coverage in 2022 to enable members to seek mental health solutions on their phones as a covered benefit.

2. Spend more and save more

Employers' mental health spend is likely going to increase, but overall, health care spend will decrease over time. As employees get healthier, they will take fewer sick days and productivity will increase. Over the long term, your health care costs will even out or even improve. The American Psychiatric Association found that employees who suffer from unresolved depression perform at a productivity level 35% lower than other employees. That translates into a loss of $210.5 billion annually due to absenteeism and on-the-job issues. That health care spend will be reversed as employees become more productive with fewer sick days and they will use the health care system less providing overall savings in spend.

3. Educate the companies you work with

Although close to 40% of companies upgraded their mental health offerings during the pandemic, that still leaves a whopping 60% of companies that may not be meeting their employees' needs. Today's businesses are competing for top talent, and great coverage for mental health can help those companies attract and retain the best employees. Not only are physical health benefits and HR policies important to new hires, but attractive and savvy candidates will also be asking about mental health coverage and sometimes choosing employers based on that.

Remote workforces, unhappy employees, and high turnover create a range of new hurdles for leaders and workers alike. Highlighting mental health options that are available during Open Enrollment not only removes the stigma, but can ultimately lead to a better workforce and the ability to attract top talent.

4. Solve the access problem

Right now, a shortage of health care providers exists and it's not going away. Companies are looking at telehealth. but that doesn't solve the problem, especially in light of the surge in mental health needs. Although the shortage of therapists is still a reality, providers can use expanding technology to offer more mental health services without increasing the load of therapists. For example, Meru Health has developed turnkey programs that provide on-demand access to patients, on their phones. Technology and programs like this are driving down the delivery costs of mental health care while expanding accessibility.

The upward trajectory in depression and anxiety isn't ending soon, but by educating and advocating for mental health programs, benefits pros can make the decision easier and more valuable for their employees, especially during open enrollment.