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Selling insurance or investments isn’t easy.  If it was, everyone would be doing it.  Those who are good at it become successful, earning a good living. There are mistakes you should avoid along to road to success.  Some are made even made by experienced agents and advisors from time to time.

1. Treating prospecting like initiation week in a fraternity.  It’s easy to think of prospecting as an unpleasant experience that must be endured early in your career, then it’s inflicted on someone else, usually the newer folks.  The pipeline can’t go dry. Instead:  Think of prospecting like a professional athlete thinks about exercise.  It’s an integral part of your routine every day.  Both you and athletes don’t stop until you retire.

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