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HR departments are using people analytics for everything from performance management to employee training. Image: Shutterstock)

Hiring teams leverage people analytics since it helps employers find the best talent and evaluates their recruiting methods. It also identifies personality types and characteristics that predict success over time for specific positions. Some companies use AI-powered facial scanning tools for remote interviews. These tools can predict a candidate’s fit for a position through analyzing speech patterns, expressions, and eye movements.

Some employers use an AI-powered gamification tool to pick and evaluate employees. One company used gamification for selecting call-center employees. They gathered data about successful employees—ones that not only succeeded at the job but also stayed. Using the data, this company developed a “game” that would test applicants and determine if they had the targeted characteristics. By using this new tool alone, this employer improved retention by 20% over four years.

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