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Marketing can sometimes feel intimidating and looking at large brokerages that have huge marketing departments may make small brokerages feel like it’s impossible to compete. But that’s just not true.

We’ve all heard the saying, “Work smarter, not harder.” Anyone who’s ever worked at a small brokerage is all too familiar with this concept. So, why should it be any different when it comes to your marketing? Thanks to modern technology, you can get the same number of leads without hiring a fleet of marketers. In fact, I’ve heard of agencies that have moved staff from marketing to sales or servicing positions after digitally transforming their workflows. More people closing sales or providing better customer experiences? Yes, please.

It may sound too good to be true, but I assure it’s not. Here are three ways that your brokerage can attract and win clients without the extra work.

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