man looking at smartphone with hexagons collaged around him (Photo: Shutterstock)

Two years of COVID-19 has taught most businesses that people are interested in online service and are comfortable making many of their transactions from their couches. But consumers are not interested in financial service website content. Those are the findings from Contentsquare's "The Fate of Finance" report, which shows that nearly half (47%) of visitors to financial service websites leave after seeing only one page of content. Also, more than a third (39%) of customer-facing content goes unseen. People who are using mobile devices are even less interested with 51% of them only visiting one page of content.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.