Encourage your clients to take advantage of easy-to-use and intuitive decision-support tools, videos and calculators to help their employees learn about their benefits. (Photo: Adobe Stock)

You’ve heard the saying about a tree falling in the forest when nobody’s there to hear it. Don’t worry, we’re not going to take a deep dive into philosophical mind-benders here, but let’s apply that thinking to a benefits enrollment: If you wow your client with a comprehensive, competitive and affordable benefits package, but few employees sign up, is the benefits program a success? We’d all agree the answer is no, because no matter how great the products and services in a benefits package are, if employees don’t enroll in them, they’re useless.

Nick Rockwell, Eastbridge Consulting Group, Inc.

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