(Graphic by Chris Nicholls)
It may seem a little odd that in a list of "100 sales & marketing tips," we have one set of 10 focused on prospecting and sales. That's because, since we started this list so many years ago, the role of the benefits brokers has evolved to include so much more than making a sale. They must be experts on the products they sell and partners to the employers they work with.
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Emily Payne
Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.
