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Here’s a statement no benefits professional wants to hear:  ”Our employees aren’t using our financial wellness program.”

Next step? The employer tries other ways of ”getting” employees to use the program — better messaging! Cool incentives! Consultants!  But there’s no “if you build it, they will come” happy ending and the company stops offering the benefit, assuming employees don’t want it.

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C.J. Marwitz

C.J. Marwitz is a writer and editor.

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