Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Technology Monster Credit: 1STunningART/Adobe Stock

For a market projected to outstretch to nearly $800 billion within the next two years, it is certainly no surprise that everyone from McDonald’s to Nike to ambitious law firms are setting up shop in the “metaverse.” 

Of course, like with the World Wide Web in the 1990s—which today’s metaverse is often compared to due to the internet’s initial ethos of “no monolithic leader”—the “bad guys” in a new world are seldom far behind the early boom of progress. Indeed, the same qualities that make trademarks and properties in the metaverse so appealing to businesses and individuals—decentralization, digital ownership and embarking into the “next frontier”—might be the ones that make them susceptible to looming privacy threats. 

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2022 ALM Global, LLC. All Rights Reserved.