As a benefits manager communicating to a new parent, there is a lot to cover, so a phased approach may be necessary. (Photo: Shutt

Benefits managers spend significant time researching and negotiating care benefits to create the best package for their employees. However, care benefits are often overlooked as they aren’t top of mind at that given moment and employees are more focused on decisions about health care, FSAs and insurance. As a result, valuable benefits go underutilized, negatively impacting both employee and employer.

Related: 4 things to consider when designing a family-building benefit plan

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