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Open enrollment should be the end, not the beginning, of your benefits communication strategy.

The days of holding an employee meeting during open enrollment, passing out a few brochures and calling it good are long gone. Employee engagement today requires a fresh approach to not only what employers communicate but also how and when they communicate it.

“There has been quite a shift in how people prefer to receive their content, particularly over the past couple of years — and it seems that trend is not going away,” said David Stehler, participant service manager for Benefit Resource. “The biggest takeaway is not which channel people prefer but the need to communicate through multiple channels.”

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