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Health care reform starts with broker reform

Our Broker of the Year finalists know the first step to overhauling employee health care is to reimagine the relationship between advisors and employers.

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Fee-for-service. Pharmaceuticals. Employee engagement. Unhealthy habits. There are so many aspects of our health care system that need to be fixed that it’s hard to know where to start. But on stage at this year’s BenefitsPRO Broker Expo, our Broker of the Year finalists proved they’re more than up for the task.

“We really need to consider economic diversity,” noted Kim Eckelbarger of Tropical Benefits. “I traditionally only designed benefits for people who used our plans, but there’s a whole other population that we need to get resources to.”

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Emily Payne

Emily Payne is the current deputy editor for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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