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Family of cutout people. There are a million and one questions your employees will have while trying to grow their family, but in the end, what they want most is to know they are taken care of. (Photo: Shutterstock)

Fertility and family-building benefits are in high demand. Surveys show that employers are increasingly looking to cover services such as in vitro fertilization (IVF), elective egg freezing, adoption, and surrogacy as a way to foster an inclusive workplace and attract and retain talent as we continue to face one of the most challenging hiring environments in recent memory.

That more employers from across industries are choosing to cover these services is something to celebrate. When I started Maven in 2014, fertility and family-building coverage was rare, offered only by a handful of the world’s largest companies. Today, as awareness has grown about both the scale of employee need and the accessibility offered by new solutions, these offerings are rapidly becoming standard components within modern benefit packages.

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