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Offering holistic benefit packages that go beyond competitors is a great way to recruit, but retaining people requires ensuring that employees actually engage with their benefits.

Offering better, more creative and comprehensive benefit packages is a no-brainer. Employers now offer pet insurance to help cover more of their employees’ extended lives. There are entire companies, like Blunovus whose main mission is on improving workplace wellbeing, that are thriving precisely because they help organizations care for their employees more holistically. There are a lot of ways to think about expanding your benefit offerings, however when prioritizing where to focus it can be helpful to consider available survey data — which we get into below.

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