Choose products by value, not price

Price is an important consideration for any purchase, but defaulting to the lowest-price option may not be the best choice.

By Nick Rockwell | June 19, 2022 at 09:17 AM

Vector illustration of online media and feedback

“You get what you pay for.” It’s a cliché because it’s true. Whether you’re choosing a restaurant, kicking the tires of a new car or trying on shoes, a lot more goes into your purchasing decision than the price tag.

The same applies when you’re deciding which carrier’s voluntary product to offer your clients. Price is an important consideration to keep the benefits package affordable for employees, but defaulting to the lowest-price option may not be the best choice.

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