Vector illustration of online media and feedback For brokers, administration and service is a critical consideration when choosing a carrier, topped only by product features and benefits. (Image: Cifotart/stock.adobe.com)

"You get what you pay for." It's a cliché because it's true. Whether you're choosing a restaurant, kicking the tires of a new car or trying on shoes, a lot more goes into your purchasing decision than the price tag.

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