Photo: Ryland West/ALM

If trends in voluntary sales were put to music, it would be a ballad with many verses, but a repeating refrain.

We recently reported that the largest carriers continue to dominate the market, with the top 15 accounting for approximately 72% of total voluntary/worksite sales in 2021 — unchanged from 2020. The top carriers in terms of market share have varied little in recent years: MetLife, Aflac, Colonial Life, Unum and Guardian.

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