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The Gen Z cohort of Americans, now coming into the workforce, have grown up in the digital age, which may be hard to relate to for older workers, but they also are highly collaborative and are driven to find purpose in their work.

This description of Gen Z was part of a webinar hosted by Travelers Institute, which sought to provide insight into the generation of workers who will be a big part of the workforce in coming years – and a generation that brokers will need to reach with new tools and new approaches.

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