Delivering a personalized health benefits experience means giving people the information they need to make informed care decisions that are best for their unique needs. (Photo: IRStone/Adobe Stock)

Traditional benefits continue to be popular with employees, but there is a growing interest in newer and more personalized benefits, a new benchmarking survey has finds.

The study from Benepass, a benefits platform provider, analyzed benefits data from more than 20,000 employees across the U.S., and broke down benefits into two categories: perks — benefits where the value can be taxed — and pre-tax benefits that include traditional health offerings such as health saving accounts (HSAs), and flexible savings accounts (FSAs).

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