Apple HQ (Photo: Shutterstock)

Apple is poised to enter the health insurance business in 2024 in partnership with a major payer, according to an industry analyst.

“They are in such a strong position to do this,” Ben Wood, chief analyst at CCS Insight, told Forbes. “They’ve got a wealth of personal health data through Apple Watch. If they join some of the dots together, they can become a very competitive health insurance player, and that potentially is going to have quite an impact on the structure of the healthcare market in the United States.”

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