The BenefitsCooldown graphic with Eric Silverman and Ed LigondeJoin Eric and Ed for a discussion about being true to yourself in life and in business. Eric discusses knowing your strengths and weaknesses in your business and how you should not set yourself up for failure by muddling through technology and products you aren't an expert in. Instead, you can and should partner with others who are subject matter experts in those areas, to create a capable and knowledgeable team.

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