Search
 
Best Practices

No more imposter syndrome when recruiting at lesser-known businesses

By taking the time to craft a positive employer brand, you can make your company more attractive to potential employees and improve employee retention rates.

By Kermit Randa | April 10, 2023 at 08:00 AM
(Image: Shutterstock)

In a tight job market, employer branding is more important than ever. A company’s employer brand is the reputation it has as a place to work. It’s how prospective employees perceive the company as a potential employer.

However, most talent leaders believe that “employer branding” can only be done at a large company like Microsoft or Adobe. That’s not true. Most employees in the U.S. work for SMBs or large employers without much public brand awareness. Thankfully, creating an employer brand for companies like these that attract top talent doesn’t have to be difficult or expensive.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.