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Choosing a health care plan is all about finding a balance between cost and coverage. But these days, that task is a lot easier said than done. With so many options to choose from and confusing jargon at every turn, figuring out how to spend less while securing the right level of care can feel like an endless maze.

Employers have increasingly been looking for ways to alleviate that burden, and help their workforce answer the question: How do I get the right coverage for the right cost? But unfortunately, it’s a problem that no human can possibly answer accurately.

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