Nathan Houghton of PeakMed Direct Primary Care speaks during the track session titled "Direct Primary Care and Reference-Based Pricing: A Match Made in Heaven," as moderator Omar Arif of ClaimDOC looks on. Nathan Houghton of PeakMed Direct Primary Care speaks during the track session titled "Direct Primary Care and Reference-Based Pricing: A Match Made in Heaven," as moderator Omar Arif of ClaimDOC looks on.

"Direct primary care and reference based pricing can work really well together to create an alternative to self-funded plans," said Omar Arif, SVP of Growth – ClaimDOC in Des Moines, Iowa, who moderated a panel of experts at the "Direct Primary Care and Reference Based Pricing: A Match Made in Heaven" session at Broker Expo in Atlanta.

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