Ben Conner at BenefitsPRO Broker Expo Ben Conner will be the first to admit that he's not that important. (Photo: David Firestine/Firestine Photography)

A recent session at the BenefitsPRO Broker Expo in Atlanta advertised the "golden nugget" of how top benefits advisors set them apart. But that nugget is actually somewhat of a mislead: top brokers DON'T set themselves apart; they surround themselves with a strong supporting cast of partners and teammates.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.