What use could health care have for someone who makes things up, can't keep a secret, doesn't really know anything, and, when speaking, simply fills in the next word based on what's come before? Lots, if that individual is the newest form of artificial intelligence, according to some of the biggest companies out there.

Companies pushing the latest AI technology — known as "generative AI" — are piling on: Google and Microsoft want to bring types of so-called large language models to health care. Big firms that are familiar to folks in white coats — but maybe less so to your average Joe and Jane — are equally enthusiastic: Electronic medical records giants Epic and Oracle Cerner aren't far behind. The space is crowded with startups, too.