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In person conferences and trade shows are back!  They bring together people doing the same job at a specific firm. They bring together people doing the same job at different firms. They might bring together people in your niche market, so every attendee is a prospect. In all cases, someone is spending money to enable you to attend. How can you maximize the value you take home?

Let us focus on your role as a benefits professional attending a conference for benefits professionals across the industry. What can you absorb that helps you do more business back home?

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