How companies can rethink life insurance benefits for their employees

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Spurred by COVID, the Great Resignation, and changing demographics, the U.S. jobs market has changed a great deal in the past few years. We’ve all felt these changes, be it in the rise of remote work or in the increased willingness of workers to switch employers when their needs are not met. One thing’s for sure, today’s job market is employee-driven. As such, employers must recognize that they will need to do more if they wish to find and retain the right talent.

The good news though is that companies are beginning to respond and change their benefits packages accordingly. The right benefits can be life-changing for employees, and what we’re seeing now is that employees want more voluntary benefits centered around flexibility, wellness, and long-term security for their families. The last point bears a closer examination as many organizations provide rather meager life insurance benefits, which may not suit the needs of today’s workforce.