If you had to guess, how much time would you say it takes to prepare for open enrollment every year?

Your answer probably sounds something like, “Too many hours to count.” The brokers I work with will spend the next several months crafting benefits guides, reminder emails, and Powerpoint presentations, all in an effort to support their clients with the right tools to promote their benefits offerings for the year ahead.

And while all of those are pieces of a much bigger benefits communication plan, they’re not consistently driving smarter benefits decision-making or behavior changes. Employees are confused by an overwhelming amount of information, and don’t have access to personalized recommendations. So more often than not, they stick with the plans they know instead of the ones that will give them the best coverage at the right cost.

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