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With open enrollment season upon us, HR teams are preparing to educate and assist employees with enrolling in their benefits offerings. As cut-and-dried as this may sound, employers have a critical job on their hands.

A 2023 Optavise Healthcare Literacy Survey reported that only 68% of employees are entirely confident in understanding how their plan works. According to the U.S. Department of Health and Human Services, only 12% of Americans have proficient health literacy skills—meaning most Americans don't have the ability to find, understand, and use information and services to inform health-related decisions and actions for themselves and others.

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