U.S. consumers will have fewer excuses for not living up to their New Year's resolution to lose weight in 2024. Eli Lilly has launched a new online service last week to provide telehealth prescriptions and direct home delivery of its weight-loss drug Zepbound.

The service, called LillyDirect, also will offer delivery of certain Lilly insulin products and a migraine drug. The company may add other products in the future.

"We've noticed that patients often struggle to manage their disease not because of the medicine itself but because the pathway to getting the medicine can be really challenging," CEO David Ricks told The Wall Street Journal. "Sometimes that's the pharmacy experience where products are out of stock or markups in pricing are confusing."

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