Imagine360s Becky Randles (Credit: Lauren Lindley Photography)

Of all the ways benefits brokers might describe themselves, "ahead of their time" might not be one of the first that comes to mind. But for brokers who have found that too often the alternative health care cost containment strategies they've been preaching have fallen on deaf ears, that may have been the problem. But there's some good news: your audience may finally be ready to listen.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.