In today's world of pharmacy benefit management, misaligned partners are a problem… but they're also an opportunity in disguise! You see, in an industry riddled with conflicts of interest and questionable practices, an incredible opportunity presents itself for savvy advisors to leverage industry problems as stepping stones to success.

At this year's BenefitsPRO Broker Expo, I'll be moderating a session titled "Benefitting from the BS: Leveraging the Right PBM Strategies to Fuel Success," where we'll explore how to turn challenges into strategic advantages. By understanding key issues and weak points, advisors can position themselves as trusted, mission-aligned partners who deliver real client value.

The problem

The pharmacy benefits industry is increasingly shaped by "bad actors"—often motivated by undisclosed financial interests. This has led to unethical practices that put employers at risk, something highlighted by the recent fiduciary lawsuits against major players like Johnson & Johnson, Wells Fargo, and JPMorgan. These legal battles shine a light on the dangers of working with PBMs and brokers whose priorities are misaligned with the best interests of the Plan and its participants.

The solution

Stand out as a true advocate for your clients! This session will empower you to confidently challenge the imposters in your arena who are shortchanging their clients and failing to deliver the value they deserve. You'll learn how to help clients help themselves by understanding how to discern true value from marketing fluff, empty promises, and BS.