“It’s important to stick to fact-based messages with clients to dispel misinformation, helping to break down common myths so they can understand how annuities might fit with their specific needs and goals.”

In order to effectively sell annuities, financial professionals say they are turning to annuity carriers for help – specifically when it comes to materials they can use to educate their clients. Fifty-four percent said they are seeking client-facing materials on annuities as a source of guaranteed income, and 43% said they want more on annuities’ role in an overall financial plan.

“Financial professionals should lean on annuity providers for help educating clients on the role annuities can play in their portfolios,” Guymon said.

Related: Retirement pros must prioritize automatic income in retirement: Nationwide

Financial advisors also play a crucial role in educating employers about guaranteed income solutions and making sure that plan participants have access to these useful retirement tools.

Instant Insights /

Annuities help financial advisors retain clients, but challenges persist: Nationwide

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