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Are you meeting the significant client demand for benefits communications planning and assistance? A study by The Hartford finds that 74% of employees want to know about benefits year-round. This means benefits brokers need to understand what effective communication looks like and how best to leverage it to serve clients.

It's time to define what effective communication looks like, and leverage it as a service to benefit your clients. Gone are the days when results-oriented benefits communication was exclusive to large enterprises. Today, automated, turnkey, and affordable solutions empower brokerages of any size to deliver impactful communications.

We'll explore why effective benefits communication starts with understanding marketing principles. Just as marketers map the customer journey, we'll discuss the "benefits journey" and the key concepts you need to guide employees effectively. By implementing active, strategic communications, you'll generate tangible results for your employer clients and drive significant growth for your own business.

Join this insightful session to learn how to:

• Define what constitutes effective, results-oriented benefits communication.
• Understand the "benefits journey" and apply relevant marketing concepts.
• Leverage communication services for client retention and business growth.
• Hear real-world examples and successes from fellow brokers and communication personnel.
  

Don't miss this opportunity to close the gaps in your service offerings and propel your business forward.

Speakers: 

Brian Gezella | CEO and Sales Team Lead | LearnYour Benefits

Brian Gezella is the founder and CEO of LearnYour Benefits. LearnYour Benefits is an employee benefits communications and client service platform. Our mission is to provide brokers and employers with an effective SaaS platform that improves how employees understand and utilize their employee benefits. LearnYour Benefits borrows many features from marketing communications automation platforms because they improve the awareness of benefits, the findability of answers, and employees' understanding of how to maximize the value of their benefits. By helping employees we help their employers, their insurance brokers, and their vendors minimize waste and maximize effectiveness. LearnYour Benefits was founded in 2017 in Minneapolis, MN. LearnYour Benefits now serves hundreds of employers, brokers, and employee benefits providers across the United States.

Brian has had a surprisingly diverse career working in high-level roles in CPA firms, marketing agencies, manufacturers, and technology companies. Early in his career Brian was a CPA for a large local CPA firm. After that Brian was the CFO of a marketing agency located in Minneapolis, MN. Immediately before starting LearnYour Benefits, Brian was a COO and CFO consultant and helped multiple manufacturers and technology companies with finance, strategy, operations, and raising outside investments.