Advisors: How HSA Investing Benefits Employers and Employees

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ON DEMAND
This webcast is now available on demand. To view the webcast, register here.

Cost: Complimentary
Produced and Sponsored by: UMB Healthcare Services

Health Savings Accounts (HSAs) are one of the most powerful, yet underutilized, tools in the benefits lineup. Too often, they are positioned simply as short-term spending tools, causing employers and employees to miss out on their significant long-term value. For brokers, the opportunity lies in shifting this perspective. The key is helping employers structure and communicate their HSA offerings so that employees see spending and investing1 not as an either/or decision, but as complementary strategies that evolve across different career and life stages.

Join this timely webcast to learn how to tailor HSA strategies and communications for a diverse workforce. We will explore how to encourage participants to invest HSA funds, how to balance near-term medical expenses with long-term growth, and how these strategies can be adapted from early career through retirement.

In this session, you will learn how to:

  • Position HSAs as a powerful long-term investment tool, not just a spending account.
  • Confidently discuss HSA investing with employers and employees across different profiles, from early-career accumulators to pre-retirees.
  • Identify key HSA plan features that support both spending and investing, including investment options, fees, and auto-rebalancing.
  • Help your clients design and communicate HSA offerings that support real-world financial decisions and drive employee engagement.

Don't miss this opportunity to differentiate your advisory services and deliver greater value to your clients.

Speaker:

Ruste Pontenberg | VP Healthcare Services | UMB Healthcare Services
Ruste Pontenberg is the Senior Vice President of sales for UMB Healthcare Services. Ruste has 34 years of consumer and small business banking experience. As a licensed insurance agent, he understands the challenges faced by today's transitional healthcare environment and Human Resource/Benefit Specialists. Ruste is an active member of the National Association of Benefit and Insurance Professionals. He also supports the employers and health insurance industry by providing HSA continuing education classes on a regular basis.

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Can't attend? Register here for an on-demand recording after the webcast.

All mention of taxes is made in reference to federal tax law. Neither UMB Bank n.a., nor its parent, subsidiaries, or affiliates are engaged in rendering tax or legal advice and this document is not intended as tax or legal advice.

Register for this webcast.