Demystifying Reference-Based Pricing: Myths, Realities and Strategic Insights
ON DEMAND
This webcast is now available on demand. To view the webcast, register here.
Cost: Complimentary
Editorial Webcast Sponsored by: Personify Health
Reference-based pricing (RBP) is rapidly gaining traction as employers search for sustainable healthcare cost-control strategies. Yet, widespread confusion, persistent myths, and implementation concerns often prevent benefits advisors and HR leaders from exploring its full potential. How do you separate fact from fear to determine if RBP is right for your clients?
Join BenefitsPRO Editor-in-Chief Paul Wilson as he leads a candid, expert panel discussion that cuts through the noise with insights from those who have navigated the complexities of RBP firsthand. They'll share unfiltered insights about what works, what doesn't, and what you need to know before recommending or implementing an RBP strategy for your clients.
In this webcast, you'll learn how to:
- Distinguish what reference-based pricing actually is—and what it isn't
- Debunk common myths that hold advisors and employers back from exploring RBP
- Overcome real-world implementation challenges with proven strategies
- Evaluate whether RBP is a suitable fit for your clients' specific needs and culture
- Apply best practices for educating clients, managing provider relations, and ensuring employee buy-in
Don't miss this opportunity to gain the strategic knowledge and practical tools needed to navigate one of the industry's most misunderstood cost-containment strategies.
Speakers:
Paul Wilson is the editor-in-chief of BenefitsPRO, the leading source of employee benefits news, trends, and sales information for benefits advisors, HR professionals, and retirement advisors. He has covered the insurance industry for nearly two decades, including stints at Retirement Advisor Magazine and ProducersWeb.
Stephanie Porrino is the Founder and CEO of Empower Healthcare Insights and a longtime resident of the Tampa Bay region. With 30 years of HR leadership experience, she has dedicated her career to reshaping how organizations design and deliver employee health benefits. Over the past several years, Stephanie has emerged as a leading national voice in self-funded healthcare strategy, known for her ability to translate complex benefits structures into innovative, actionable solutions that reduce costs and improve outcomes for both employers and employees.
Stephanie is a sought-after speaker and educator, presenting at major industry conferences across the country. Her recent speaking engagements include the SHRM Florida State Conference, HR Tampa, The Best of the Best hosted by the Florida Alliance for Healthcare Value, The Validation Institute's Health Benefits Nation and INC Healthcare Innovation Congress, YOU Powered Symposium, BenefitsPro, Employee Benefit News events, The CFO Leadership Conference, World Finance Forum, HealthRosetta, DisruptNaples, Ascend along with many others. She has also been featured on multiple podcasts and webcasts, sharing insights from the unique vantage point of an HR executive turned healthcare strategist.
Chelsea Ryckis is the founder and president of Ethos Benefits, a fiduciary-driven health consulting firm reshaping how employers buy and manage healthcare nationwide. A Canadian-born American citizen, Chelsea's path into healthcare began with a traumatic brain injury that derailed her medical school plans — and revealed her ethos: if something can be done better, it should be.
She is a national speaker, documentary filmmaker (It's Not Personal, It's Just Healthcare), and co-host of the Business of Benefits podcast. Chelsea has been named the Most Innovative Healthcare Consultant in the U.S. (2024), Benefits Pro's Advisor of the Year, and the Benefits Industry's Most Influential Personality and Fiduciary Advisor of the Year by Validation Institute (2026).
When she's not challenging the status quo, Chelsea is home with her newborn, her husband Donovan, and their service dog, Copious.
Jose is deeply committed to enhancing the lives of those we serve by embracing our clients' missions and ensuring we fulfill every promise made to clients and members. Driven by a clear purpose, he strives to bring authentic, human stories to the forefront of the healthcare industry, transforming its traditionally transactional, operational, and metric-focused environment.
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