HealthCare.gov's 'name your own price' plans start to take shape

By Allison Bell

News June 03, 2026 at 02:37 PM

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What You Need To Know

A recent study found that the cheapest Texas university health plans are reference-based plans.
Providers have wondered whether Priceline-type plan participants can really providers.
Name-your-own-price plans on HealthCare.gov are supposed to ask providers about that all the time.

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