A thoughtful multilingual strategy starts by considering the following:

Who is liable when a translated message is misleading, causing an employee to make an adverse decision?
What if the adverse decision is simply not to enroll, even in a great plan? When employees perceive that they are an afterthought, rather than a valued customer, they will not move past the Welcome page. Why should they spend their hard-earned money when they're not being welcomed? Nobody gets sued, but lots of money is left on lots of tables. Will you retain your client when a competitor brings an innovative strategy? Have you maximized the ROI of the account?
Your bilingual colleagues were hired to perform specific jobs. They do not have the tools or training to ensure accurate and consistent translated content. They may review a Guide and tell you it's not embarrassing, but catching grammatical inconsistences or noticing that "primary care provider" was translated one way on page 7 and another way on page 14 is extremely difficult. Think of the credentials a professional editor has. When you throw this at them, you're diverting their bandwidth and expertise from their actual jobs. Instead of saving money, this drains your valuable and very expensive team, sabotaging their success and efficiency in the roles they were hired to perform.
Effective communication in other languages is not charity; it is sales. You are not being "nice" or going above and beyond when you produce quality communication in English. You are selling a product. The same goes for any other language.
This is a differentiator. All too often, communication strategy is left to account teams. Your producers need to promote the value that you are offering and your competitors are not. What if every producer on your team closed just one additional new group, as a thoughtful multilingual strategy tips the scales in your favor?
Someone is going to do this right, sooner rather than later. As an early adopter, your firm can position itself as the go-to resource in hospitality, agriculture, manufacturing, and construction, to name only a few.

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AI in multilingual benefits communication

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