In today’s employer-sponsored health care system, employees are often limited to health plans with premium-level pricing. Yet these plans frequently fall short on affordability and customer service.

Shiny objects won’t cut it anymore. Every initiative must drive workforce health, financial performance and long-term strategic value.

It’s time that employers recognize their role in the crisis of health care affordability. But will they stand idly by hoping for the problem to diminish on its own or will they be the solution to the problem?

Instead of defaulting to the status quo offering of PPOs, employers and advisors should evaluate alternative health plans that prioritize value, including those that utilize reference-based pricing (RBP).

The insurance market is much more complex and therefore requires more thought, introspection, and strategy when it comes to selecting the optimal plan. As the landscape changes, here are three things that brokers need to do now

In 2023, employers can expect to pay more than double the 2022 increase in health insurance costs, and brokers are in a unique position to help their clients see that there are solutions to combat rising health care costs.