The Broker Innovation Lab celebrates brokers and other benefits stakeholders who have embraced the changing marketplace to position themselves and their business for future success
Bruce D. Roffé is the president and CEO of HHC Group, a healthcare consulting firm that provides cost-containment services for insurers and other payers. He is a registered pharmacist and a licensed health insurance adjuster.
Benefits professionals must not only react to high-cost claims, but recognize red flags early and implement cost containment strategies before those claims escalate.