David Middlemiss is the CEO of Prodigy Benefit Management LLC and the creator of Prodigy's integrated healthcare plan model. His work focuses on helping employers rethink how healthcare benefits are structured, delivered, and utilized. Rather than approaching benefits as a collection of disconnected products, David has built Prodigy as an integrated healthcare plan designed to address access, compliance, utilization, and financial resilience together. David's experience spans self-funded plan design, healthcare cost containment, compliance modeling, and participant engagement. He also helped develop the foundational framework that later evolved into Prodigy's Paradigm program. Today, David is focused on building disciplined, compliant healthcare solutions that help employers reduce waste, improve access to care, protect participant privacy, and create reward structures that support better healthcare decisions and long-term financial security.