Benefits brokers are constantly looking for ways to help employer clients attract and retain top talent—especially in a labor market driven by younger generations. Millennials and Gen Z bring new expectations to the workplace, and employers need guidance on how to stay relevant.

This infographic reveals a simple yet strategic solution: offering pet insurance as a voluntary benefit.

With inflation and rising vet costs placing added financial stress on pet owners, pet insurance is emerging as a popular and meaningful offering—particularly among younger employees who increasingly view pets as family. More than just a “nice-to-have,” this benefit contributes to employee satisfaction, loyalty, and productivity.

By adding pet insurance to your recommendations, you can help clients align with the values and needs of the modern workforce—while positioning yourself as a strategic partner who understands what matters today.

Download this infographic to learn:

Why pet insurance resonates so strongly with millennials and Gen Z workers
How rising vet care costs are driving demand for pet-related benefits
What survey data reveals about the emotional and financial value of pets
How voluntary benefits like pet insurance contribute to employee well-being
Why a pet-friendly culture correlates with higher satisfaction and retention

Nationwide® pet insurance

Why Millennials and Gen Z Want Pet Insurance

Future-Ready Hiring: Create In-Roads With Millennials and Gen-Z With Pet Insurance