If you've been in business longer than sixty days, you know that it's almost impossible to distinguish yourself. It's almost impossible to show that you actually are different and better. If that's you – wake up! While it may seem difficult to distinguish yourself, it's actually easier than getting your licenses.

Surely, you've already been told that you need – absolutely need – to take Step Number One. Get an impressive Elevator Pitch. If that's you – wake up! Almost everything you've ever read or heard about the Elevator Pitch is nonsense.

Elevator Pitches were popularized in the 90s by Bill Joos, vice president of business development for Garage.com. They were intended for use by technology companies looking for venture capital. Remember those technology stocks? This is how those firms got their funding. Do a Google search (google.com) and you'll find lots of articles on Elevator Pitches – none of which is relevant to the financial industry.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.