NOTE: There is an area of psychology (Neuro-linguistic Programming) that goes very deep into how people's minds are configured and how that affects their behavior. This is in my area of expertise. This is relevant to you because your sales presentation is probably ludicrous if you deliver it to people without first determining how they need your information to be delivered to them. That's what I teach in my workshops!
Fact 1. Hundreds (thousands) of people will enter your seminar room or office.
Fact 2. Only half of them are prepared to do business with you.
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