If you read my articles, you already know that every article gives you tools and skills you can begin to use right away. This article contains one of the most requested tool I've ever shared with you. It is the list of the most persuasive words you can use. Now, there's a warning and disclaimer that comes before the list. You will probably misunderstand and misuse the words.

I find these words particularly fascinating – mainly because most people fail to understand them. The common misunderstanding is that by merely using these words, they will somehow hypnotize the listener (or reader) into following your command. Excuse me while I hide my face and guffaw. Because I'm a Clinical Hypnotherapist, people consistently think that I have a secret verbal code that unlocks minds and turns listeners into willing buyers. Not. Mostly, that's not true.

The power of the words in this article is that they help people pay attention to you during the middle part of your presentation, seminar or conversation. Remember these numbers: 100, 10, 70. People will remember 100% of what you say in the beginning. Then, their attention is diverted to their own daydreams and internal dialog. That's when their attention sputters, and they remember only 10% of what you say. That's a dismal dilemma! You need them to remember the middle of your spiel.