This month's column is a sneak peek at my new Newsletter the "Inner Circle." If you like my articles, you'll love the Inner Circle.

Whether you realize it or not, the success of your business (and income) is determined by how well you apply a specific area of business psychology. It is the skills and tools that occupy the space at the intersection of your bottom line and communication psychology. When you add them together, you get a tool box for becoming highly attractive (even magnetic) to the people you want to work with.

One of the elements in this tool box is personality types (sometimes called "social styles"). As powerful as these four categories of people are, they are meaningless to you – unless you learn how to adapt your conversation to match the one that your prospect lives in most of the time.