Being liked by your clients should have absolutely no bearing on how well you do your job. Terrell Owns is one of the most disliked people in professional football, but he does his job well enough make $millions. Having made that point, it is ultimately meaningless unless someone brings you clients and forces them to do business with you. The point is, if your target market does not like you, they do not hire you.

On the flip side, professionals who are liked by their clients prove to be more successful because they get more clients. In our personal search through a ream of reports and research findings, we discovered that scientific researchers continue to look closely at what makes a person likable. Further, they have determined exactly what it is. Bottom line – if you want to become more successful, become more likable. And, now, I'm going to list five ways you can do exactly that.

First, please recognize that my firm deals in psychology, not magic. Likeability is not the result of luck. it's not a gift inherited by only a few anointed people – it's a skill set. And, here's what the research says happens to the people who develop this skill set:

  1. They're more successful in business and in life.
  2. They get elected, promoted, and rewarded more often than those less likable.
  3. They close more sales and make more money.
  4. They get better service from all types of service providers, including Doctors and other health care providers – which means they probably live longer as well!

There are three aspects to likeability. These aspects determine the degree someone likes you. They are: verbal, vocal and facial. In future articles I'm going to expose the verbal and vocal qualities of likeability. But, today, we're going to look deep into the face.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.