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The balancing act baffles employers, brokers, consultants, providers, TPAs and anyone else associated with the employee benefits industry: How do you manage benefit costs while attracting and retaining top-quality talent? Prudential Financial Inc. sought answers to that question with its “Employee Benefits: 2007 & Beyond” report, which ultimately found that “the link between employee benefits strategies and business and financial goals is expected to increase by 2012.”

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