Of all the benefits available to independent brokers, the employee assistance program seems to be the most neglected. Most brokers do not understand the complex behavioral health care needs of the employers they serve or the differences among the many employee assistance programs available. That, coupled with the relatively low cost of these programs, does not give as much of an incentive to sell the product as those more lucrative options such as health, dental or re-insurance plans.

The good news for brokers is that high quality EAP options do exist, and once a vendor is chosen, it is a long-term relationship that keeps the broker in front of the client for years to come.

Why employers need a high-quality EAP