Of all the benefits available to independent brokers, the employee assistance program seems to be the most neglected. Most brokers do not understand the complex behavioral health care needs of the employers they serve or the differences among the many employee assistance programs available. That, coupled with the relatively low cost of these programs, does not give as much of an incentive to sell the product as those more lucrative options such as health, dental or re-insurance plans.

The good news for brokers is that high quality EAP options do exist, and once a vendor is chosen, it is a long-term relationship that keeps the broker in front of the client for years to come.

Why employers need a high-quality EAP

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.